Digital marketing is the way of promoting products and services through the internet or electronic devices. It includes instant messaging, podcasts, text messaging, electronic billboards, apps, videos, instant radio channels, and many more. Digital marketing makes use of various technologies and channels, to analyze campaigns, marketing strategy, and content to improve the presence of your brand in the market.
In digital marketing, Search Engine Optimization is considered as one of the best ways to increase organic traffic, so that your website can rank higher on Search Engine Result Pages (SERPs). Also known as organic search, SEO allows you to rank higher with all keywords.
Let’s suppose you started a blog on food recipes, but somehow your website is not ranking higher on SERPs. There are various reasons why this is happening.
- Weak Keywords
- Poor Link building
- Bad User Experience
- Website is de-indexed
- Your Competitors have Better Content
To make your website rank high, you must know the strategy of how a search engine works?
What is Lead Generation?
According to Oxford Dictionary, “lead generation is the action or process of identifying and cultivating potential customers for a business’s products or services”.
Earlier, traditional marketing methods like email blasts to attract customers used to be enough. Now since the competition is at its peak, it has become difficult for companies to keep a track of total engagement, lead, reach with potential customers. For both B2C and B2B, lead generation is considered as an essential way of getting potential leads. 60% of companies believe that lead generation is a key point for their company’s success. It is much easier to target people who downloaded your white paper than to determine the lead for the business. You must also consider that your sales rep does not waste the time of customers who are exploring your website.
By implementing a lead generation program for your business, you can increase your brand presence in the market, as well as you can generate qualified leads, build relationships with potential customers. The more leads you directly to your sales department; the more sales will be generated. This will help your company to grow in the market, as well as the credibility of your marketing team will also grow. From simply finding a customer and sending the sales team to make the deal, to generating potential customers through your website, lead generation has changed a lot in the last few years. Now instead of finding new customers for generating sales, companies believe in building relationships with their potential customers.
What a Lead Generation Company Can Offer You?
A company that offers lead generation has its area of expertise. It can offer you one or various services, or all mentioned below.
- Email marketing
- Content Marketing
- Event Promotion
- Content Creation
- Appointment Setting
- Social Media
By hiring a lead generation company, you can grasp various advantages like:
Your sales team will stay free from the burden of tasks that do not align with their expertise.
You can have more sales by targeting more potential customers in the market.
A lead generation company is a partner for you that will help you in maintaining and evaluating your lead generation system in a well-mannered way.
AS your sales team will not have any burden, your productivity will not also be affected.
For business firms, lead generation is the lifeblood for generating sales and customers. Around 68% of companies are struggling with their lead generation strategy. If you are one of them, it is time to search for a lead generation company.
Do Your Business Needs a Lead Generation Company?
You may have read the benefits of having a lead generation company to handle your lead generation systems. But the main question is that why you need one?
The only way to find the answer to this is to determine the needs and demands of your company. You may need any one of the above-mentioned services or all of them to boost your lead generation efforts. What holds you back when it comes to lead generation, maybe one of the following reasons:
- Identifying the Preferences of User
- Turning Leads into Appointments
- Data and Information Keeping During Lead Generation
- Determining Your Buyer Persona
Once you have determined the needs of your business, you will be able to identify the areas in which you need help.
Choosing Lead Generation Service Company
Now as you have determined your needs, it’s time for you to find the lead generation partner for your business. Asking the right questions from various companies will lead you to the perfect partner. Here are few things that you need to consider:
How the company is getting leads for your business? Some may call all the people on their list, which is surely not the right method. On the other hand, others will have a professional content marketing strategy that will engage customers on your website.
A professional lead generation company has a clear and well-planned approach for lead qualification. The approach should be aligned according to your needs and demands. There are two categories of qualified leads again:
- Sales-Qualified Leads (SQL)
- Marketing-Qualified Leads (MQL)
For acquiring quality leads, you need tracking techniques such as lead scoring, segmentation, and many more. The better you know about quality lead, the better it will be for you.
Before finalizing the deal with the lead generation company, you should make clear all your demands to avoid future frustrations and disappointments. What guarantee they can give when you are finalizing to hire a company?
Ask them whether they are planning for a long-term business relationship with you or they will work on the current project only. You should ask such questions at starting so that you can know what kind of deal you are finalizing.
Here experience is just not about the total years of working experience a lead generation service provider company has. Experience also means expertise the service provider has in your industry or your niche. The approach for each industry is different, so one approach that is working successfully with one company may fail for another.
If you need to choose one between a good company with experience and a great lead generation company with stats and numbers to speak for them, pick the great one.
A reputable lead generation company will integrate digital tools to track, manage, and automate all the tasks of their services. The quality and quantity of the tools that a company uses describe the image of the company, and how the company can help you in achieving desired results.
Also, check whether the tools they are using can be integrated with you CRM that you are currently using. If they can be flexibly adjusted with your CRM, then it is good.
Important tactics for Lead Generation
If your business is not following the lead generation approach, you are probably missing out on a big chunk of revenue. Every business wants to grow in the market, and the only way for this is to reach potential customers in the market. This is why lead generation is important for your business.
The leads generated can be transferred to your sales team for conversion into buying customers. Since the technology is advancing, much new software has been developed to track your customer data and product demand from the lead generation data. Here are some tactics that you can use for lead generation:
1) Content Marketing
2) Social Media Marketing(SMM)
3) Hiring A Lead Generation Specialist
4) SEO (Search Engine Optimization)
You may not have considered hiring a lead generation agency, but doing so can help you to boost your sales and save your team from stress and hassle. Use the above-mentioned guidelines to find the perfect lead generation company for your business.